We were deep in launch planning.
Cross-functional team. Big initiative. High visibility.

The team proposed an approach I knew wouldn’t work.
Not a guess—a hard-earned lesson. I’d watched this exact move fail in two other companies.

But instead of sharing that context, I said:

No preamble. No rationale. No path forward. Just a hard stop.

They went ahead anyway.

And sure enough, it didn’t work. The same misstep played out again.

I didn’t feel vindicated. I felt frustrated.
Not with them—with myself.

Because I wasn’t wrong.
But I wasn’t helpful either.

The Real Mistake

The issue wasn’t my insight. It was my delivery.

Too abrupt. Too negative.

I skipped the trust. Skipped the story. Skipped the why.

They believed their culture was different.
More collaborative. More aligned.
They truly thought it would work.

I knew the external constraints wouldn’t care.

But I didn’t say that.

I didn’t offer a way in. I just shut it down.

And when people don’t have the full picture, it’s easy to dismiss the messenger instead of absorbing the message.

That’s exactly what happened. And here's what they said:

Not because I was rude or abrasive.
Because I left them nowhere to land.

When Insight Backfires

People don’t just hear the truth.
They hear what they’re ready to hear—from the person they trust to say it.

Receptivity bias means that timing, context, and relationship often matter more than content.

If they don’t trust your motive, they’ll question your message.
If they don’t see what you’ve seen, they’ll assume you’re being difficult.
If you offer no alternative, even a valid “no” sounds like a dead end.

Leaders don’t just deliver insight.
They build readiness to receive it.

Your Experiment

Think of something you know won’t work. Then ask:

• Have I earned the space to say this?
• Have I tied it to shared goals or past experience?
• Am I offering a better path—or just shutting one down?

Try this approach:

• In my experience, this kind of approach only works when a few specific things are true.
• Here’s what has to be in place for it to succeed.
• How close do you think we are to that?

That’s not just truth.
That’s leadership.

It invites reflection without resistance.
And it builds alignment before decisions get expensive.

The Bottom Line

​Being right isn’t enough.
You have to be received.

If you’ve ever been called “too blunt” or “too direct,” ask yourself:
Was the room wrong—or was the runway too short?

Truth without trust feels like attack.​
​With trust, it sounds like wisdom.